Monday, December 8, 2014

Bill Gates’ five favorite books of 2014


7 hours ago

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In addition to running one of the world’s largest charitable foundations, and taking on a dramatically expanded role at Microsoft, Bill Gates is a voracious reader and produces an annual list of his favorite reads.

The list he released today (not all published in 2014, but he read or revisited them all this year) is more narrowly focused thanthose of previous years, with a distinct bent towards business and economics. In addition to the most controversial economics book in recent memory, Gates includes his all-time favorite business book. And for people looking for something a bit lighter to read or gift over the holidays, there’s one novel on the list.

Here are the books, and a brief note on why Gates chose each. The hyperlink on each book’s title leads to Gates’ full review.

Business Adventures by John Brooks

Warren Buffett introduced Gates to this collection of business stories by a longtime New Yorker writer 23 years ago, and it remains his favorite. Gates did more than just review Brooks’ book: He was instrumental inbringing it back to print this year after it fell into obscurity. It includes Brooks’ classics on Ford’s Edsel disaster, a General Electric price-fixing scandal, and the rise of Xerox.

From Gates’ review:

Unlike a lot of today’s business writers, Brooks didn’t boil his work down into pat how-to lessons or simplistic explanations for success. (How many times have you read that some company is taking off because they give their employees free lunch?) You won’t find any listicles in his work. Brooks wrote long articles that frame an issue, explore it in depth, introduce a few compelling characters, and show how things went for them

Capital in the Twenty-First Century by Thomas Piketty

The book has already generated its share of controversy. Gates picked it precisely because it created such an important debate, even though he had some individual points of disagreement with the book.

“Piketty kindly spent an hour discussing his work with me before I finished my review,” Gates writes in his post rounding up his favorites. “As I told him, although I have concerns about some of his secondary points and policy prescriptions, I agree with his most important conclusions: inequality is a growing problem and that governments should play a role in reducing it.”

How Asia Works by Joe Studwell

The book takes an in-depth look at a huge question in economics–how China, South Korea, Japan, and Taiwan have managed to grow so much while others have failed. From Gates’ roundup:

His answers come in the form of a simple—and yet hard to execute—formula: (1) create conditions for small farmers to thrive, (2) use the proceeds from agricultural surpluses to build a manufacturing base focused on exports, and (3) nurture both these sectors with financial institutions closely controlled by the government. The agriculture section of the book was particularly insightful. It provided ample food for thought for me as well as the whole Agriculture team at our foundation.

The Rosie Effect by Graeme Simsion

This is the one piece of fiction on the list, and the follow up to The Rosie Project, which Gates recommended earlier this year as one of the best and most profound novels he has read in ages.

“It’s a funny novel that also made me think about relationships: what makes them work and how we have to keep investing time and energy to make them better,” Gates writes. “A sweet, entertaining, and thought-provoking book.”

Making the Modern World: Materials and Dematerialization by Vaclav Smil

Gates is a longtime admirer of Smil (he refers to him as his favorite author), and is a big fan of his data-centric examination of how the world uses common materials. If you’ve never thought seriously about concrete, this book will change that. (China used more cement in the last three years than the US did during the entire 20th century, for example.)

From Gates’ review:

This isn’t just idle curiosity. It might seem mundane, but the issue of materials—how much we use and how much we need—is key to helping the world’s poorest people improve their lives. Think of the amazing increase in quality of life that we saw in the United States and other rich countries in the past 100 years. We want most of that miracle to take place for all of humanity over the next 50 years. As more people join the global middle class, they will need affordable clean energy. They will want to eat more meat. And they will need more materials: steel to make cars and refrigerators; concrete for roads and runways; copper wiring for telecommunications

Sunday, December 7, 2014

‘아마존’ 제프 베조스의 통찰력 넘치는 14가지 명언


인사이트08/22/2014 11:08AM
via watchdognation.com 

애플의 스티브 잡스를 이어 비즈니스의 혁신을 이끌 CEO들을 꼽으면 늘 아마존의 제프 베조스가 포함된다.

그는 온라인 사이트 아마존을 열고 인터넷으로 책을 판매하면서 사업에 뛰어들었다. 그는 수없이 많은 혁신을 거듭하면서 아마존을 미국에서 가장 유망한 기업 중 하나로 키워냈다.

온라인 미디어 비즈니스인사이더는 베조스가 내놓은 14가지 명언에 대해서 소개한 바 있다. 이 글은 국내에서는 큰 인기를 끌지 못했지만, 해외에서는 많이 회자되면서 독자들에게 통찰력을 줬다.

비즈니스인사이더의 글을 원문에 가깝게 소개해 베조스의 빛나는 지혜를 공유한다.

1.만족 - “회사는 화려하게 보이는데 연연해서는 안 된다. 빛나는 것은 지속되지 않는다.”
(On complacency: "A company shouldn't get addicted to being shiny, because shiny doesn't last.")

2.혁신 -  “다른 통제 요소와 마찬가지로 절약할 수밖에 없는 상황도 혁신을 채찍질한다. 비좁은 박스에서 탈출하기 위해선 빠져나가는 특별한 방법을 고안해내야 한다.”
(On innovation: "I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.")

via mashable.com 

3. 발전 - “경쟁자만 바라본다면, 경쟁자가 무언가 새로운 것을 할 때까지 기다려야 한다. 고객에 집중하면 보다 선구자가 될 것이다.”
(On progress: "If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.")

4.신생 기업의 조직 문화 - “회사 문화의 여러 부분은 경로 의존적이다. -길을 가면서 배워 쌓는 것이다.”
(On developing company culture: "Part of company culture is path-dependent—it's the lessons you learn along the way.")

5.새로운 아이디어 - “발명을 하다보면, 늘 예기치 않은 행운이 따르기 마련이다.”
(On new ideas: "There'll always be serendipity involved in discovery.")

6.비판자들 - “비판받는 것을 두려워한다면, 그냥 아무 것도 하지 않으면 된다.”
(On haters: "If you never want to be criticized, for goodness' sake don't do anything new.")

via walkercorporatelaw.com 

7. 동기 - “나는 선구자가 더 좋은 제품을 만든다고 확신한다. 그들은 더 많이 고민한다. 선구자에게는 어떤 일이 단순한 사업이 아니다. 돈이 돼야 하고, 말이 돼야 하지만 그게 전부가 아니다. 선구자는 자신을 설레게 만드는, 가치 넘치는 일을 한다.”
(On motivation: "I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.")

8. 친구사귀기 - “지혜롭지 않은 사람과 어울리기에는 우리의 인생은 너무 짧다.”
(On choosing friends: "Life's too short to hang out with people who aren't resourceful.")

9. 도덕  “가장 끔찍했던 경험은 은행에서 사람들에게 ‘휴가를 즐기기 위해 집을 두 번째로 저당 잡혀라’고 광고하는 것을 본 것이었다. 악마처럼 돈을 벌어선 안된다.”
(On morals: "The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.")

via businessweek.com 

10. 전략 - “아마존은 18년 동안 3가지 생각으로 성공을 이룩했다. 고객을 우선 생각하라, 개발하라, 그리고 인내하며 기다려라.”
(One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.")

11. 성장 - “모든 사업은 계속해서 젊어져야 한다. 고객이 당신과 함께 늙어간다면 당신은 지루하다고 불평하는 사람이 될 것이다.”
(On growth: "All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.")
  
12. 방향 선회: “당신이 고집스럽지 않다면 실험을 너무 빨리 포기할 것이다. 당신이 유연하지 않다면 벽에 머리를 박기만 할 뿐, 문제를 풀 다른 해결책을 찾을 수 없을 것이다.”
(On pivoting: "If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.")
  
13. 마케팅 - “과거에는 멋진 서비스를 만드는 데 30%, 이를 알리는 데 70% 시간을 썼다. 새 시대에는 반대다.”
(On marketing: "In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.")

14. 가격 - “세상에는 두 종류의 회사가 있다. 고객에게서 돈을 더 받기 위해서 일하는 회사와 덜 받기 위해서 일하는 회사. 아마존은 후자다.” 
(On pricing: "There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.")

[ⓒ 인사이트, 무단 전재 및 재배포 금지] 
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