A brief respite from the grind By Tim Nudd

Canadian agencies sure are good at doing videos excoriating the ad business. Just in the past week we've seen:

• John St.'s hilarious takedown of real-time marketing with Reactvertising
• Zulu Alpha Kilo's obscene '60s adman visiting a modern agency
• Rethink's piss-taking idea to honor case studies with awards

Now, here is Toronto creative agency Union to add an amusing entry to the list—featuring its twisted take on employee appreciation day. You see, Union was shortlisted for Strategy magazine's Agency of the Year awards, but that success didn't come easily.

We'll let agency principals Lance Martin and Subtej Nijjar explain:

As Union explains on its website:

This business of advertising isn't easy. There are people who put their blood, sweat and tears into the campaigns they produce. That's why, when an agency like Union gets shortlisted for strategy's Agency of the Year awards, the painstaking time and effort that goes into the creative product is worth celebrating. And the shop knew just what gift to give its staffers for a job well done.

Check out more amusing videos made for the Strategy event here.

CREDITS
Agency: Union Advertising Canada LP
Executive Creative Director: Lance Martin
President: Subtej Nijjar
Art Director: Ryan McNeill
Copywriter: Dave Pigeon
Director of Integrated Production: Jennifer Dark
Integrated Producer: Grace Lee + Kyle Trotter
Production House: UNION Advertising Canada LP
Director: Kyle Trotter (UNION Internal)
Director of Photography: Adam Crosby
Production Coordinator: Elli Weisbaum
VFX & Animation: Adrian Stiegler
Editor: Kyle Trotter (UNION Internal)
Audio Post Facility: Silent Joe Inc.
Audio Director: Trevor Allan
Audio Engineer: Spencer Sunshine
Audio Producer: Jane Heath
Actors: Union Staff + Willie Faraks aka The Wolfman

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Topics: Canada, Union, Creative, Agency