That's according to The Marketing Arm's Davie-Brown Index (DBI), which measures nearly 3,000 celebrities, including current and retired sports figures, each evaluated by respondents and given a weighted average score across eight attributes -- appeal, aspiration, awareness, endorsement, influence, breakthrough, trendsetter and trust.
http://sportsillustrated.cnn.com/2011/writers/richard_deitsch/12/16/tebow.needle/index.html?eref=sihp&sct=hp_t11_a2
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