Construction Workers Yell Messages of Empowerment to Women in Snickers StuntSo when you're hungry, you're not a creep? By David Gianatasio
- March 26, 2014, 11:27 AM EDT
Australian construction workers simply aren't themselves in this amusing stunt from Clemenger BBDO in Melbourne. In fact, they're actors who shout empowering statements to women on the street in a real-world extension of Snickers' "You're not you when you're hungry" campaign.
Instead of sexist catcalls, the hardhats yell, "I'd like to show you the respect you deserve!" and, "A woman's place is where she chooses!" Best of all: "You know what I'd like to see? A society in which the objectification of women makes way for gender-neutral interaction free from assumptions and expectations."
According to Snickers exec Brad Cole, "There were a few nervous moments while we were filming the reactions, but the public took the experiment in the spirit in which it was intended—to charm and amuse them."
There is, of course, a negative way to interpret this execution. By saying blue-collar guys "aren't themselves" when they're being polite, it pretty clearly implies they're otherwise a bunch of misogynistic boors. This seems to be more of an insult to guys than women, but it's still rubbing some the wrong way, like this YouTube commenter:
"So wait, men are only respectful and decent human beings when they're 'not being themselves'? Men should eat a snickers to 'be themselves again' so that they can be sexist, ignorant douchebags that harass women? Great, Snickers. This kind of sexist perpetuation of masculinity is just what our world needs. "
Get the The AdFreak Daily newsletter:
Latest News
- Crispin Porter + Bogusky Seeks New ECD
- Foursquare's New Ads Tap Twitter And Require $100K Commitment
- Clear Channel Outdoor Rolls Out New Mobile Platform ‘Connect’
- E! Green-Lights The Royals Starring Elizabeth Hurley
- Vodafone Cuts to GroupM, Dentsu Aegis Media Agencies
- Brands Must Turn to the Dark Data Side
- Condé Nast to Sponsor 9/11 Museum Opening Day
- Yanked A&E Series Those Who Kill Resurfaces on LMN
Popular Now
- NYC Welcomes Its First Cupcake ATM for Your 24-Hour Sweet Tooth
- Everything You Hate About Advertising in One Fake Video That's Almost Too Real
- 9 Ads That Could Spank the Competition in Pornhub's Amateur Advertising Contest (SFW)
- Most Adorable Résumé Ever? Aspiring Intern Pitches Lego Version of Herself to Agencies
- Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt
- This French Ad Has the Most Unbelievably Gorgeous Food Shots Ever
- British Ads Capture the Often Brutal Horrors of Police Work
- Ad of the Day: This Weight Watchers Spot Is Unlike Any You've Seen Before
Comments
Recent Posts
About AdFreak
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
Contributors
Subscribe to Adweek
Our Partners
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.