Brussels-based photographer Jeffrey Vanhoutte, together with creative agency Norvell Jefferson, has created a photo series and video that beautifully capture a dancer’s elegant movements with expressive bursts of white powder.
The whole photo/video shoot was organized as an advertisement for Campina Friesland Kievit, a Dutch company that makes coffee creamer. The results, however, are art nonetheless. The team used high-speed cameras to capture slow-motion footage and photos of each cloud of powder left behind by the dancer’s expressive movements. Vanhoutte was joined on this project by by film director Nicolas Vantomme and art director Jurriaan Eversdijk.
Vanhoutte has a lot more visually striking work, so be sure to visit his website to see some other great projects!
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The Advertisement:

The Making-Of Video:

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