Why Employers Should Stop Posting Jobs Through LinkedIn
I am not a paying customer but I was compelled to write this because enough of my clients, colleagues, and peers pay a premium for LinkedIn Recruiter and they are getting screwed. There you go, I said it!
Job postings are LinkedIn’s largest source of revenue. If you pay for this premium service, make sure you are getting it!
The way jobs are posting through LinkedIn is currently broken, and has been so since April. If you are posting jobs through LinkedIn Recruiter, you are not getting the full service for which you paid. Most recruiters are so busy they hardly have time to double check, confirm, and verify that the service they bought is actually delivering on its promise…so if you use LinkedIn Recruiter you need to read the rest of this blog post!
LinkedIn spends a great deal of time and effort educating users that the proper pay-to-spray job posting mechanism is to submit PAID job slots via LinkedIn Recruiter. Posting an individual job to a LinkedIn Group is free to any user who is a member of that group and is allowed to do that. LinkedIn has inflated the value of their product, LinkedIn Recruiter, when they decided to make distributing a job to multiple groups a premium feature. To reinforce this message LinkedIn is quick to call out, chastise and suspend recruiters who fail to use LinkedIn Recruiter to post their jobs according to their draconian, constantly shifting user agreement.
As a result, anyone with a LinkedIn Recruiter account who is posting jobs the way they are trained to do so by LinkedIn, and behaving in accordance with the user agreement, is being punished by seeing their job postings dumped into moderation queues where group admins must slowly and manually process them. Let me translate:
Jobs posted to groups, which used to be free and were posted without moderation directly to the Jobs tab, now must sit in a queue and wait for a group moderator to manually move them!
Not only is this creating more work for group moderators, but LinkedIn is charging you for something they are not doing (distributing the job to all your groups which you could do manually one at a time)! What makes this even worse, in my opinion, is the delay it generates when jobs are posted, assuming they ever get moderated at all.
ACTION ITEM FOR LINKEDIN RECRUITER CUSTOMERS
If you use LinkedIn Recruiter, then this is probably happening to your jobs and you don’t even know it. Audit your jobs to ensure the ones in LinkedIn Recruiter where you checked “Yes – Share to groups” are really being published to groups and not just sitting in a moderation queue causing headaches for LinkedIn Group Admins.
You can tell this is happening to your jobs if you see a message stating that your job postings have been moved by the group admin. That is an indication that the group moderator has been kind enough to manually do what you paid LinkedIn to do for you. However, if you don’t see that message, then assume the job is still sitting in the moderation queue!
LinkedIn won’t tell you this is a problem. If you ask them, as many of my colleagues have, you will get a poorly written canned response full of typos and bad grammar just like this one:
Dear LinkedIn Recruiter License Holder,
Thank you for your patience in my response. I looked into this for awhile because I had seen some similar cases with concerns related to yours. After further investigation it was confirmed there is a technical issue that has our engineering teams full attention that is impacting posting/sharing jobs to groups. Please know that we realize this effects your role and impacts your success thus why it's so important to us to find a prompt resolution.
I ask for your patience in this matter and appreciate you sharing your feedback. LinkedIn values it's members voice and welcomes feedback.
Cheers,
Name Withheld
Enterprise Support
In short, this is LinkedIn code for “Thanks for bringing this to our attention, we like your money but don’t care about your issues and will be doing nothing about it.” Not sure that’s the message? Ask yourself how easily the masters of big data at LinkedIn could run a report to figure out just how many of their paying customers have been experiencing this failure since the “feature” was “upgraded” in April, or how many groups are now drowning in moderation requests for jobs they previously did not need to moderate? They already run all kinds of reports to see who is breaking the rules, so isn’t it likely such a report already exists?
When pressed for an idea regarding when this problem may be solved their response could be something with even less professional grammar like this one:
Dear LinkedIn Recruiter License Holder,
I know this is an important issue to you, but currently I do not have an ETA. I am checking with a Groups Specialist as to the communication to Group owners regarding this and possibly if I can reach out them directly for you.
You are welcome to share with the Group owner that this is a known issue company wide and our engineering team is working towards a resolutions however we do not have a current ETA.
Thank you,
Name Withheld
Enterprise Support
Thank you,
Name Withheld
Enterprise Support
So be sure to manually and individually share this news with all of the group owners of each of the 50 groups to which each of your recruiters belong, while you wait around for the unlikely eventuality that a Group Specialist will communicate with them that there is no resolution planned for this issue.
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