Reader's Digest Dropped Wallets In 19 Cities To Find Out Which One Was The Most Honest
Jim Edwards / BI
Reader's Digest wanted to knowwhich world city was the most honest, so they "lost" 192 wallets around the world.
In each of the 19 cities, they included a name, cellphone number, family photo, coupons, and business cards in the discarded wallet, as well as $50 in whichever currency the country used.
They then left 12 wallets around each city near parks, shopping malls, and on sidewalks, and counted how many were returned.
Here are the results:
1. Helsinki, Finland (Wallets returned: 11 out of 12)
2. Mumbai, India (Wallets returned: 9 out of 12)
3. (TIE) Budapest, Hungary(Wallets returned: 8 out of 12)
3. (TIE) New York City, U.S.A. (Wallets returned: 8 out of 12)
4. (TIE) Moscow, Russia(Wallets returned: 7 out of 12)
4. (TIE) Amsterdam, the Netherlands (Wallets returned: 7 out of 12)
5. (TIE) Berlin, Germany (Wallets returned: 6 out of 12)
5. (TIE) Ljubljana, Slovenia (Wallets returned: 6 out of 12)
6. (TIE) London, England (Wallets returned: 5 out of 12)
6. (TIE) Warsaw, Poland (Wallets returned: 5 out of 12)
7. (TIE) Bucharest, Romania (Wallets returned: 4 out of 12)
7. (TIE) Rio de Janeiro, Brazil (Wallets returned: 4 out of 12)
7. (TIE) Zurich, Switzerland (Wallets returned: 4 out of 12)
8. Prague, Czech Republic (Wallets returned: 3 out of 12)
9. Madrid, Spain (Wallets returned: 2 out of 12)
10. Lisbon, Portugal (Wallets returned:1 out of 12)
Out of the 192 wallets they dropped, 90 wallets were returned, or about 47%.
Head over to Reader's Digest to see more about their experiment.
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Read more: http://www.businessinsider.com/helsinki-is-the-worlds-most-honest-city-2013-9#ixzz2frrgnQzA
I feel a duty to give money back to a real person, even if it takes special effort. To a research team that's using the money to seed an experiment, with the expectation of losing much of it... why on earth do I owe it to them to spend postage and return money they expected to lose, simply so they can write a paper on whatever they're testing?