Sunday, November 16, 2014

Warren Buffett’s “2 List” Strategy: How to Maximize Your Focus and Master Your Priorities


With well over 50 billion dollars to his name, Warren Buffett is consistently ranked among the wealthiest people in the world. Out of all the investors in the 20th century, Buffett was the most successful.
Given his success, it stands to reason that Buffett has an excellent understanding of how to spend his time each day. From a monetary perspective, you could say that he manages his time better than anyone else.
And that’s why the story below, which was shared directly from Buffett’s employee to my good friend Scott Dinsmore, caught my attention.
Let’s talk about the simple 3-step productivity strategy that Warren Buffett uses to help his employees determine their priorities and actions.

The Story of Mike Flint

Mike Flint was Buffett’s personal airplane pilot for 10 years. (Flint has also flown four US Presidents, so I think we can safely say he is good at his job.) According to Flint, he was talking about his career priorities with Buffett when his boss asked the pilot to go through a 3-step exercise.
Here’s how it works…
STEP 1: Buffett started by asking Flint to write down his top 25 career goals. So, Flint took some time and wrote them down. (Note: you could also complete this exercise with goals for a shorter timeline. For example, write down the top 25 things you want to accomplish this week.)
STEP 2: Then, Buffett asked Flint to review his list and circle his top 5 goals. Again, Flint took some time, made his way through the list, and eventually decided on his 5 most important goals.
Note: If you’re following along at home, pause right now and do these first two steps before moving on to Step 3.
STEP 3: At this point, Flint had two lists. The 5 items he had circled were List A and the 20 items he had not circled were List B.
Flint confirmed that he would start working on his top 5 goals right away. And that’s when Buffett asked him about the second list, “And what about the ones you didn’t circle?”
Flint replied, “Well, the top 5 are my primary focus, but the other 20 come in a close second. They are still important so I’ll work on those intermittently as I see fit. They are not as urgent, but I still plan to give them a dedicated effort.”
To which Buffett replied, “No. You’ve got it wrong, Mike. Everything you didn’t circle just became your Avoid-At-All-Cost list. No matter what, these things get no attention from you until you’ve succeeded with your top 5.”

The Power of Elimination

I believe in minimalism and simplicity. I like getting rid of waste. I think thateliminating the inessential is one of the best ways to make life easier, make good habits more automatic, and make you grateful for what you do have.
That said, getting rid of wasteful items and decisions is relatively easy. It’s eliminating things you care about that is difficult. It is hard to prevent using your time on things that are easy to rationalize, but that have little payoff. The tasks that have the greatest likelihood of derailing your progress are the ones you care about, but that aren’t truly important.
Every behavior has a cost. Even neutral behaviors aren’t really neutral. They take up time, energy, and space that could be put toward better behaviors or more important tasks. We are often spinning in motion instead of taking action.
This is why Buffett’s strategy is particularly brilliant. Items 6 through 25 on your list are things you care about. They are important to you. It is very easy to justify spending your time on them. But when you compare them to your top 5 goals, these items are distractions. Spending time on secondary priorities is the reason you have 20 half-finished projects instead of 5 completed ones.
Eliminate ruthlessly. Force yourself to focus. Complete a task or kill it.
The most dangerous distractions are the ones you love, but that don’t love you back.
Thanks to my man Scott Dinsmore for sharing this story with me. His original post on Buffett’s strategy is here.

Leave a commentShare your knowledge and experience.

86 Comments

  1. Eric M says:
    I love this, but I feel like I need some help — a coach or something — to keep me on track and accountable each week. I completely agree with this strategy but it’s so easy to spin wheels and work on the items on List B, especially if they represent easy “wins.” How can I get myself to really toss out the stuff on List B? What if things on List B are urgent (but still not as important as the items on List A)?
    • Ryan says:
      Hi Eric,
      If you have trouble distinguishing urgent tasks and important ones, like I do, then maybe you might be interested to read James Clear’s article on the Eisenhower box, which covers this topic.
      You can find it here:
      http://jamesclear.com/eisenhower-box
      All the best!
      Best Regards!
      Ryan
    • Dan says:
      Hi Eric, the trick is this simple (not easy) process is know what you’re top 5 goals are. Lot’s of people don’t have this clarity, they’re blindly following the herd on the easiest measurement – financial success. I’d suggest working with a good coach who can help you clarify your life goals, because once you are clear on those, deciding what to do and not to do becomes a whole lot easier as you can see whether they contribute or not to your main/life goals.
  2. Michael says:
    You’ve written a lot of things I have enjoyed and shared, James, but this is one of the best. That is where I am with 25 things on my list, well used to be on my list. It won’t be long until there are only 5. Thank you.
  3. Sanjiv says:
    Very true indeed. As per the Rig Veda, the most respected of the 4 Vedas which are the most ancient Sanskrit hindu scriptures there is a verse that reads — THE SIMPLE IS THE CULMINATION OF THE COMPLEX. We need to get at the core and laserise our attention on 3 to 5 main realisations, which will then cascade on the rest.
  4. Dennis says:
    “The most dangerous distractions are the ones you love, but that don’t love you back.”
    Brilliant. That sums it up. Its 6:30AM in England, that’s a great start to the day.
    Thanks James, thats me. Done with dating sites and I am not being sarcastic.
    • Robert Kramers says:
      Yea – I totally agree.
      • Ahamdi says:
        Yes, that statement struck a chord with me. Amen!
    • Ahamdi says:
      Yes, that statement struck a chord with me.
      “The most dangerous distractions are the ones you love but that don’t love you back”. Amen!
  5. Robert Kramers says:
    Great post James.
    It’s amazing how well a to do list of tasks in the morning helps me get through my important tasks in the order I want to get them done.
    I never really thought of doing this in the form of a bucket list though.
  6. Maya Asarpota says:
    Amazing – didn’t think about it this way.
  7. Yuvrajsinh says:
    Thanks James for, sharing inspirational content!
    Loved it.
  8. Mianne says:
    Thank you James. Another great and insightful article as always. It’s actually a similar process I have in a small book about finding ones’ passion. Interesting.
    @Dennis – oh can’t they be the big time wasters!! I gave them up too. Sorting through ‘lost’ people, most of whom seem incapable of self-awareness and communication, is too time consuming. Just not my thing. :/
    • Guin says:
      @Mianne Do you mind sharing the name of that book please?
  9. Ajay Wadhwa says:
    Great article. Thanks James. Thanks Scott. Thanks Warren Buffet
  10. Kenny says:
    Thanks for putting my goals into perspective. My numerous goals that I have will now be whittled down according to my passion, skill and resources. Yes, thanks to this article that caused some ‘aha’ moments, I have realised that I have been ‘spinning in motion.’
  11. Cherie says:
    Love this. What better advice than from the Buffett? Thanks – this is my new regime.
  12. Anthony Leigh says:
    Brilliant James!
    An important piece of writing.
    Thank you
    Anthony
  13. Sotiris says:
    That was a very interesting article. I have a similar problem. I am trying to finish a 3D Animation Short that I started a couple of years ago. The downside is that my days are full and I can’t seem to getting to the finish line. I have to work for almost 9-10 hours, I also go dancing 4 times a week, one hour each and I also work out for about an hour a day. Now most of the times that leaves me with about an hour a day and maybe 8-10 hours on the weekends. I could stop dancing or go to the gym less ofter but that would really made me sad. I am thinking of quitting my job in the near future so I can focus on my short full time for a couple of months. I would love to hear your opinions on the matter. Take Care.
  14. Petr Hucik says:
    Awesome article James, I couldn’t agree more. It’s all about priorities. I’ve come to similar conclusion using quite different path – I use time budgets system to manage my time – I allocate a portion of my time for each activity I perform on regular basis and every week I try not to ‘go over budget’. I very quickly found out there’s not enough time in the world to accommodate all activities I’d love to do. So I had to make hard decisions – it’s less tv shows, more gym for me.
  15. Chris Popoff says:
    Buffett is a hero of mine and his annual letters are not to be missed.
    Other less famous investors who are arguably more successful than Buffett and provide a chance to track down additional sources of wisdom include:
    – Charlie munger (Warren’s partner and right hand man)
    – Carl Ichan (who has handsomely out performed Berkshire’s ROI since inception)
    – David Swensen (who took Yale’s endowment fund to over 23 billion since 1985)
    – Paul Tudor Jones
    Enjoy the search and thanks for another great piece.
    • James Clear says:
      Great list! Thanks for sharing, Chris. I’m sure I’ll find some inspiration from those gentlemen.
  16. Colin says:
    Hi James,
    Great article. I just have one question:
    I’m a competitive runner in my spare time, I spend about 10-15 hours training per week, but none of my top 5 goals involve running.
    Does this mean that I should completely cut running out of my life? I thought you may have a good perspective given your knowledge and dedication to fitness.
    Thanks – Colin

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